This article goes first to brand managers and marketing managers; even to small and global business owners who have the goal of reaching their target audiences swiftly but are skeptical about the idea of using social media as a tool because many sites these days are quick to point out when businesses make mistakes on social media and how it negatively affects their brands. However, it’s a good thing to look into the benefits of social media and be inspired to use it positively and enjoy the benefits that come with it.
On Facebook alone, worldwide, there are over 1.79 billion monthly active users, (source: Facebook, as of 2nd November, 2016.) If you have any persisting doubts, obviously, Facebook is way too big for any business to ignore, small or global, don’t you think so? If Facebook alone has such massive users, it means other social media platforms such as Twitter, LinkedIn, Instagram, YouTube, Google+, Pinterest and the likes cannot be ignored for business as well, as the number of users altogether would be mind-blowing. No matter the kind of products or services your organization provides, it needs to harness the power and versatility of social media. Hence, how can your business benefit from the use of social media? This post unveils 10 great benefits for business that are in the effective use of social media in 2017.
Here are 10 Key Benefits of Social Media for Business:
1. Increased Brand Awareness
This goes first to brand managers – an active and consistently visible social media business page can attract the attention of prospective customers by being a brand’s voice. As people share your posts, pictures, products and campaigns with their friends, they are giving it their stamp of approval and their friends take notice; fascinating posts that are liked by followers/fans are more likely shared by them, which serve as digital word-of-mouth publicity. The physical word-of-mouth marketing cannot spread information as fast as you would with the digital word-of-mouth publicity.
One way to make your business known is through social media advertising like media-rich Twitter cards and Facebook sponsored posts that you can use to reach your existing customers, potential customers and fans. Organic social media marketing will definitely not be sufficient for many businesses as competition is enormous and the wider your reach, the more popular your brand becomes. Your brand image is enhanced as you create great and attractive campaigns, promos, deals and time-limited bargains. Sponsoring a giveaway is a great way to make your brand better and widely known. You can quickly take advantage of all these and gain edge over your competitors. Make your business more popular than your competitors’ this year, get people talking positively about your products or services and watch your brand awareness increase much faster than you have ever imagined.
2. Improved Brand Loyalty
First off, brand loyalty is “partiality towards one particular business or product over a competitor.”
Today, brand loyalty can be developed and sustained through smart social media engagement. By being receptive to customer needs, business owners can increase customer loyalty to a brand. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. As you employ the technique of social listening to find out what products and services your customers talk about on social media, your customers stay loyal to your brand. There are countless social listening tools, which companies can take advantage of in monitoring their social media audiences, or this area can be contracted to social media experts to handle, such as Auspicks Media. You can choose the one that suites your needs best if you or your organization can handle it.
Also, establishing a level of engagement; developing conversion activities that focus on building deeper relationships with customers on social media; defining content, offers, and/or rewards that you will provide and creating conversion activities that are easy to participate in could make for improved brand loyalty. For consumers, brand loyalty is tied to the perceived value they get from the relationship. On social media, your loyal customers are likely to comment, share, follow or post user-generated content to your brand’s profile over another, so watch out for them!
3. Lead Generation
Leads are the contact or demographic information of consumers interested in specific products or services, therefore, a person who has indicated interest in your company’s products or services is your lead.
Lead generation is the process of attracting and converting strangers and prospects into loyal clients. This is important for business because lead generation makes it possible to establish relationships with prospective clients and build trust online with existing and loyal clients. It allows direct marketing of products and services to the people who are more receptive to the marketing messages you are sending out, it definitely is a way to make more sales. So, every organization and business individual can benefit greatly from this by posting and publishing enticing contents to initiate consumers on social media for the purpose of generating leads and gaining business opportunities. Leads can be generated on social media by using the components of the lead generation; making use of landing page, forms, offers and call-to-action (CTA – an image, button or message that calls website or social network page visitors to take some sort of action).
4. Improved Sales
You can increase sales and revenue through your social media if the necessary actions are taken. Improving brand awareness, generating effective leads, engaging clients, marketing and advertising, should by themselves help generate sales. People who are really interested in your products or services will respond to messages relating to products, services, sales and so forth, especially new leads whose interests have been aroused through enticing contents, great offers and promotions, campaigns and the likes. The call-to-action (CTA) buttons are good for increasing sales and enlightening customers about a product and converting potential customers to loyal customers. On Facebook you can promote or boost your CTA buttons to increase engagements and sales. Another thing that people don’t know so much about is that you can create a Facebook store within your Facebook page, upload your products and pricing information and start selling to millions of users. There are amazing ways to sell your products on Twitter, Pinterest, YouTube and many other social networks.
5. Online Reputation Management (ORM)
Online reputation management is the practice of influencing and controlling the perception of an individual or organization on the internet. It entails using positive materials to lessen the effect of, balance or block negative materials. ORM helps drive public opinion about a business and its products and services; business organizations can monitor and influence their reputation online, especially on their social media platforms. Social media management has become a key ORM element because many users participate in most of the most popular social media platforms like Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, LinkedIn and so forth. A popular saying goes, “a good reputation is better than money.”
6. Marketing and Advertising
It should interest you to know that paid advertising through Facebook and Twitter is relatively cheap, which is subject to your marketing goals, compared to traditional advertising which isn’t cheap at all, is done with billboards, TV, newspapers, radio and so forth, and yet, people sometimes get to hear or see very briefly. The ability to target particular audiences is one of the greatest benefits of social media marketing.
Content Strategist @Indusnet TechShu
7. Prompt Customer Service
Another great benefit of social media that people ignore often is customer service. If a business has a dedicated customer service department, e-mail or telephone number, it is still vital to setup a social media platform for answering customers’ questions.
Customers who shop online want to be assured that if they have a problem, they can easily find help, and your social media page can serve as a point of contact with your brand. The Social Habits reports that 42% of customers who reach out to brands online expect a response within the hour. Remember, not all customers would reach out to you via phone if they have a problem, but some will post their complaints on your social media pages, therefore, it can as well as a point of engagement and bring your customers closer to you.
According to Nielsen’s 2012 Social Media Report, almost half of U. S. consumers use social media to ask questions, report satisfaction or to make complaints; so, you can ‘measure’ consumer satisfaction through the use of social media, and that’s a great way to know which customer is satisfied with what product.
The founder, chairman and chief executive officer of Amazon.com, which has become the world’s largest online shopping retailer, Jeff Bezos said, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends,” so, I would say, make your customers happy with your prompt customer service on social media so they can each tell “6,000 friends.” Remember, digital word-of-mouth works better and faster than physical word-of-mouth
8. Improved Inbound Traffic
As you add more social media profiles to your existing profiles, it creates more paths leading back to your site and every content you post on those profiles is another opportunity for a new visitor. The more inbound traffic you generate, the more leads and the more conversions you have.
9. Higher Conversion Rate
Conversion is simply getting people to respond to your calls-to-action (CTA). According to an article published by Marketo, (Leveraging Psychology in Digital Marketing written by Kath Pay), “conversion doesn’t necessarily mean purchase; it could be to read an article, download a whitepaper, go to the website—it is any action that meets the objective of the e-mail.“ Social media marketing results in higher conversion rates, brand fans, potential customers, and potential customers can easily be converted to loyal customers by increasing your social media engagement, providing client testimonials, providing product videos, customer recommendation, (shares and likes) on social media can increase conversion rates. Robert Cialdini, author of “Influence: The Psychology of Persuasion,” writes that people are more likely to find actions appropriate when others are doing them. With digital marketing-oriented use of your social media pages you could have a daily increase in your rate of conversion by using persuasive and compelling text and images around your calls-to-action to trigger an emotional response from your readers and visitors.
Social media can be used to advertise vacant positions in your organization. In fact, social sites that are committed to the job market such as LinkedIn, Jobster, Ampower and so forth, can help you attract the right people skilled in the areas you want, removing the stress and saving the cost of advertising in newspapers, radio and/or television like some companies normally do.
As you have read, the benefits of social media to business are enormous, therefore, the more you wait, the more you lose! The proper and effective use of social media marketing can help businesses achieve great results, but you need to know how to use it effectively to generate more customers, more conversion rates, more traffic, because social media is going to be around for a long time.
If you are interested in getting started with your company or business?
Don’t know how and where to start?
That’s where Auspicks Media comes in. Our social marketing experts, effective and productive marketing strategies can take your business to a whole new level of excellence and greater success that you have always wanted or never imagined.
Call us today on +234(0)9068610099 or send us an e-mail on firstname.lastname@example.org to find out how Auspicks Media can help you expand your reach and grow your business with maximum productivity.
Have you tested the power of social media in your business?
Do you have any regrets?
What are the benefits you got from using social media to promote your business?
I would like to know what your thoughts are on this topic. Please feel free to share what you know or think, leave some comments below.