The advent of internet technology has drastically revolutionized the education sector. First off, distance learning and access to the huge educational resources available online are a prime example of the revolution. As if that was not enough, social media has added more “spice” by changing the medium of communication and creating more and more impact on the education sector.

Top social media platforms like Facebook, Twitter and LinkedIn are being used in so many ways to create awareness, market education and communicate. In this article, my job is to help you unveil the benefits that come with the use of social media for schools, colleges and universities. Read on to know how your school can benefit from the use of social media.

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Schools that have not harnessed the power of branding through social media may be missing out on recruiting good educators and enrolling new students.


One way a school can build its brand is by using its social media pages to create awareness about its brand, posting relevant and useful information to parents, teachers & others in the education community and strong online presence. Berklee College of Music in Boston is an great example of a school that uses social media enormously to build brand and create awareness; awareness on music training, enrollment, student-led campus tour, open house, open mic and even promote the musical performances of their students. Your brand gets humanized through the use of social media and it brings you closer to your target audience.



Dr. James Michael Nolan, President of Southwestern College, said (in an article entitled, “Social Media in the Business of Higher Education”), “over the past two to three years, social media has become a primary tool and strategy for recruitment, for marketing, for development, for public relations, for alumni relations and for moving our unique school toward a “thought leadership” position. I do not have a development officer, a grant writer, a PR person or a marketing guy.”

Dr. Nolan’s testimony is proof that social media is no-doubt a great tool for business. It can be used as a strategy for recruiting either prospective students or talented teachers; even to break your past student enrollment records, arousing the interest of prospective students by reaching out to them on your social media platforms (such as Facebook, LinkedIn, Pinterest, Twitter, Instagram, YouTube and so on), by posting enticing thoughts and images about your new projects, courses, curricula, enrollment details and other important activities happening in your school that are relevant to your target audience. If such information is made available on your Facebook page for instance, you will end up converting prospects to loyalists and the end result will be mind-blowing.



Another great benefit of social media for schools is that it enlarges audience reach beyond the usual. For instance, a school would reach a larger number of audiences (online) on Facebook, Twitter and other social networks than it would in its physical-local community as Facebook alone has over 1.8 billion monthly active users.

A school’s target audience, such as parents, teachers, students, prospective students and alumni can communicate information in real time within seconds.

Students can connect with other students all over and share resources, they can also engage in collaborative learning like The Global Classroom Project or Gaggle.net which offers tight security to students, by using filters for slang words, curse words, hate words, porn, and many more. It offers an opportunity to teach the students how to use social media in a professional manner to help prepare them for the marketplace upon employment.




The proper use of social media can enhance what I call “student-teacher-parent connection.” With this, parents can monitor the academic progress of their children by having a share of the information that is passed in the classroom or by getting report on student classroom behaviour and academic performance from teachers.

Feedback can be sought from students regarding issues or events Parents can be involved in the classroom and the curriculum; there is also increase in communication between parent, teacher and student, which can make a school seen as a transparent one.



Many schools can come together for the purpose of exchanging valuable contents and resources online in a sociable environment, work as a team in tackling common problematic issues faced in everyday school work and even create an immense space for sharing knowledge, skills, experiences, researching and improving or expanding knowledge.



At Auspicks Media, we can help you develop and implement effective and efficient digital marketing strategies that will help you achieve your business goals to make this year your most profitable year to date.

To find out how this can apply to you, call us on +234(0)9068610099 or send an e-mail to auspicksmedia@gmail.com and take your first step towards a successful social media marketing switch.

What are your views about the use of social media in schools? I’d like to hear from you. Please feel free to leave some comment below, or send me an e-mail.

I look forward to hearing from you soon… Have a great week.