It is no news anymore that social media can be used for the growth of business; that’s how powerful social media has become.
In fact, research shows that there are nearly 3.4 billion Internet users worldwide and of those, 2.3 billion have social media accounts. Facebook, Twitter, Instagram, YouTube are just a few of the platforms that companies now use to reach out to their target audience, increase their social presence and get feedback from their customers and fans.
In this article, we will be discussing ten good ways to grow your business with social media. Fasten your seat belts… Have fun!
1. USE TOP SOCIAL NETWORKS
If you want to be successful with social media, you need to use top social media platforms such as Facebook, Twitter, Google+, YouTube, Instagram, LinkedIn, Pinterest and so forth to spread word about your business. That means having and maintaining an account with top social networking sites, even if you prefer some over others.
Imagine the number of users registered on each of these top social media platforms. Facebook (as of 02-01-2017) reported that there are over 1.86 billion monthly active users, 1.15 billion mobile daily active users for December 2016.
As of December 2016, Instagram recorded over 600 million monthly active users and as of November 2016, Twitter still had over 317 million daily active users.
Imagine the number of people you could reach in a month with enticing posts about your products and services on each of these social media platforms.
No doubt, your business will experience immense growth if you can use these top social media platforms to announce your products and services to the huge number of registered users on each of the platforms.
2. BALANCE BUSINESS AND POPULARITY
Never forget to strike a balance between business and popularity; don’t confuse both!
As you are using your social media platforms to expand the reach of your business, you want to be popular so you could grow your business with it, not being popular alone without it helping to make more sales and profit.
Have a little of both mixed together, boost the reputation of your business and make more profits.
“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity,” says Lori Taylor, a social media consultant.
3. CREATE GREAT CONTENTS
Create great and enticing contents that can get the attention of your target audience, and then post them at the right time and in the right places.
Creating great contents may not be easy but it has a way of making your consumers come back for more, which is good for business; the more they come, the more you grow.
These days, it’s not good enough to have only text, (no matter how rich the information it carries); spice up your posts with beautiful high quality pictures, info-graphics, clear and colourful videos and the likes.
Research (Kissmetrics data) has shown that photos get 53% more likes, 104% more comments and 84% more click throughs. I believe, the richer your content, the richer your audience.
4. LET YOUR CONTENTS PROVIDE SOLUTION
Therefore, you must understand that your fans don’t log on to their social media to read your promotional posts. Their primary aim is to connect with their friends and family and be entertained; hence, your business may not grow the way it ought to if all our posts and contents are centered on sales promotion, products and services alone, your audience will get bored by them.
So, you can spice things up a little by sharing and posting contents that offer solution, contents that are motivating, inspiring, entertaining and informative.
Don’t forget that as much as you want your contents to be informative, inspiring, entertaining, and motivating, your contents must also be relevant to your brand and your audience as nobody likes to watch/read contents that are not useful to him/her.
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want,” says Don Crowther, an Internet Marketing and Social Media Expert, Trainer and Consultant.
Therefore, create contents that match your audience’s tastes.
5. BE PART OF THE CONVERSATION
Customers in this age would voice out their praises or dis-satisfactions about your products or services on the social media platforms of their choice, therefore, it is your responsibility to find out what social media platforms they hang out, and respond positively to those praises and dis-satisfactions.
I think people like to voice out their dis-satisfactions on Twitter and Facebook. Bear also in mind that your customers want their voices to be heard, so, get on those social networks and engage actively and create conversations with them.
A complaint might just give you an idea on how to improve the quality of your products or services for their satisfaction, plus, that also gives you an opportunity to study audience psychographics & demographics, establish a relationship with them and allows you to create and share more targeted contents.
6. STAY ON THE RIGHT PLATFORMS
According to a Postplanner.com post written by Sam Rizvi, “Facebook, Instagram and Pinterest are the commerce social platforms of choice;” how about that? (You can check up the full article entitled, “Growing a Brick and Mortar Business with Social Media”). Find out the social media platforms that suit your kind of business. If you are into fashion, travel, food, art, interior décor and similar subjects, I’d advice you choose visual social media platforms based entirely on photo and video posts such as Instagram, Pinterest, Snapchat and YouTube (which is a video-sharing platform). Therefore, it is your responsibility to find the social media platforms that suit your business.
7. USE IT FOR CUSTOMER SERVICE
Social media is perfect for prompt customer service. With your prompt social customer service, you can ensure that no customer enquiry or complaint goes unnoticed.
Offering prompt and quality social customer service can have dramatic and positive impact for customer loyalty and satisfaction.
Social customer service done right has innumerable benefits and rewards in terms of cost-efficiency and customer satisfaction to promote continuous business growth.
Jay Baer, a social customer service expert, wrote in an article that, “among respondents to The Social Habit who have ever attempted to contact a brand, product, or company through social media for customer support, 32% expect a response within 30 minutes. Further, 42% expect a response within 60 minutes.”
So, it is obvious that your customers expect prompt and quality social customer service from you, therefore, don’t disappoint them if you want unlimited business growth.
8. NEVER STOP YOUR BRAND AWARENESS CAMPAIGNS
Be consistent in promoting your brand on social media, and one of the ways to do that is by creating rich and valuable contents.
Never neglect strong social media presence because it works efficiently in boosting brand awareness and promoting business.
You could get free digital word-of-mouth advertising from your fans, followers and customers as they like and share your posts with their friends if your contents are informative, motivating and entertaining.
Another way to continue your brand awareness campaign is by promoting your blog on social media or generating traffic to your website with your social media campaigns.
9. PROVIDE OFFERS, PROMOTIONS AND GIVEAWAYS
Someone said the least expensive way to run a promotion is to give away your products and services. That’s true, I think.
Well, it’s also true that companies can use offers, promotions and giveaways to increase brand loyalty; and who doesn’t like free stuff?
For consumers, brand loyalty is tied to the perceived value they get from the relationship. You can offer discounts, deals, free stuffs and time-limited bargains to increase sales and brand loyalty on social media, especially on your Facebook business page where you can create stores, services, offers, events and even customize tabs to suit your ideas.
Boosting such kind of posts will as well increase your chances of being patronized and winning loyal customers when they see the magnificent quality of the services and products you give.
10. DON’T NEGLECT BLOGGERS
Bloggers are indispensable if you want to grow your business using social media.
They are the new journalists you should not neglect online.
You can use bloggers to amplify your business and marketing efforts online; in fact, bloggers with a large and the right audience can help drive more traffic to your website.
They can improve your brand awareness and advertise your products and services on their blogs, and if done rightly with your target audience available, you would be surprised with the kind of response you would get as they do the selling for you.
I hope you have been convinced with two or more of these points how you can grow your business this era with your social media business pages?
Do not forget that the more you wait, the more you lose!
Have you already started growing your business with social media?
Do you think it works? What ways do you think one can grow his/her business with social media?
Please share your experience with me by leaving a comment below.
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